In this era of compulsive scrolling, continual notification pings, and 50 shades of spam a lot of people are lost. The amplification of our noise-and-mental-clutter capacity by AI has left many (most? all?) in a state of constant agitation. A friend posted this about the AI spoofing of social posts on Linkedin, and it made me think about the yearning of people to have something that would pierce the fog and noise, and point toward truth.
What folks don’t get is that yes we were in era of “content creation” and that was great. But we oversaturated finite attention, and now the value has totally flipped. It’s gone from “content creation” to “content curation”.
Part of the value of influencers is it directs attention to things that the influencer validates. This can also be junk-y or it can be vision/wisdom that pierces the fog of noise and manipulation and holds up pieces of truth. Whether it’s insights, or products which actually work. Can be wisdom of the ages or anti-aging cream. But the folks who are ramping up to crank out junk are really missing the boat IMO.
Heard it here (did I steal it from somewhere? Maybe but I don’t recall reading it)- we’re closing the chapter on the era of “content creation” and ushering in the era of “content curation”