The Era of Content Creation to that of Content Curation

In this era of compulsive scrolling, continual notification pings, and 50 shades of spam a lot of people are lost. The amplification of our noise-and-mental-clutter capacity by AI has left many (most? all?) in a state of constant agitation. A friend posted this about the AI spoofing of social posts on Linkedin, and it made me think about the yearning of people to have something that would pierce the fog and noise, and point toward truth.

What folks don’t get is that yes we were in era of “content creation” and that was great. But we oversaturated finite attention, and now the value has totally flipped. It’s gone from “content creation” to “content curation”.

Part of the value of influencers is it directs attention to things that the influencer validates. This can also be junk-y or it can be vision/wisdom that pierces the fog of noise and manipulation and holds up pieces of truth. Whether it’s insights, or products which actually work. Can be wisdom of the ages or anti-aging cream. But the folks who are ramping up to crank out junk are really missing the boat IMO.

Heard it here (did I steal it from somewhere? Maybe but I don’t recall reading it)- we’re closing the chapter on the era of “content creation” and ushering in the era of “content curation”

Opening

Some people are good at self-promotion. Some just like to “do the work”. I guess some balance is needed. In the line of “don’t hide your light under a bushel” I’ll share, informally, some ways I am adding value to founders, friends and communities.

UNSTUCK

A friend of mine was visiting Georgia recently and I could sense that he was in some distress. He’d relocated from his home country to somewhere he did not find as hospitable and he was both struggling for acceptance and how to reset his professional career which had been uprooted.

We spent a nice few hours discussing what was up with him, the dynamics of where he was (and the limitations not allowing him to do what he’d done before in his professional life).

Coming out of that conversation I had the sense that he had some new perspective about not being attached to how things had been in the past, and starting anew by looking for smaller ways to demonstrate his capabilities, connect with interesting people who feed his soul, and to build step-by-step his stature in the country. But mostly it was a clarity that he was “stuck”.

I had recommended a resource for personal development/planning that I felt would be very good. A kind of simple framework to clarify what’s important to you and to develop habits of reflection and small steps to progress.